Tryon International Equestrian Center To Host The Annual USEA American Eventing Championships Presented By Land Rover And Nutrena®

Aug 30, 2017 - 2:55 PM
  • The American Eventing Championships returns to the Tryon International Equestrian Center in North Carolina
  • Land Rover proudly supports U.S. Eventing from the grass roots up
  • Record entries received for 2017 American Eventing Championship
For Immediate Release

Mill Spring, NC – August 30, 2017 – Land Rover North America returns to partner with the 2017 USEA American Eventing Championships (AEC), to be held at the Tryon International Equestrian Center (TIEC) from August 30th to September 3rd, 2017.

Land Rover North America continues its longstanding support of eventing competition at this multi-division national championship event. The AEC offers horse and rider combinations of all ages and levels the chance to compete in a one of a kind national championships. The unique event was created as an opportunity to recognize all professionals, amateurs and juniors for their year- long accomplishments, bringing the top riders in their respective divisions from all over the United States to compete for a championship title.

Kim McCullough, Vice President of Marketing, Jaguar Land Rover North America, LLC said, “We are happy to be a part of this weekend’s event as it helps develop the next generation of our equestrian athletes and also awards and recognizes the best riders in the nation, whether they are a Beginner Novice or are riding in the Advanced division.

This event does a great job of creating a championship environment and the stunning facilities in the foothills of North Carolina’s Blue Ridge Mountain range provide the perfect environment to showcase the capability and design of our vehicles.”

Spectators will be treated to an exciting cross-country competition with a diverse range of fences on the course designed by Captain Mark Phillips, which will stretch the competitors to their full ability and produce some thrilling rounds. For many competing at the Tryon International Equestrian Center, this will be the first opportunity to compete at the world-class facility, and for some the first opportunity to ride a Captain Mark Phillips course.

USEA President, Carol Kozlowski spoke of this year’s event, “We are excited that Land Rover is once again returning as the Presenting sponsor of the USEA American Eventing Championships. Their support has created unique experiences and memories for our guests that make them want to come back to our event year-after-year.”

Alongside the competition, the Land Rover experiences will be an attractive feature of the event again this year. Spectators will be given the opportunity to peruse Land Rover’s ‘Ultimate Stable,’ featuring the all-new seven-seat Land

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Rover Discovery, and will include a range of top equestrian apparel and equipment. ‘Young Adventurers’ on site at the horse show will not miss out on any fun as Land Rover will have a fleet of scaled-down, electric-powered replicas of the iconic 1948 Land Rover Series 1 for children, ages four through ten, to drive on a specially modified ‘miniature’ off-road course.

A selection of the latest Land Rover vehicles will be on display in the main shopping plaza next to the Land Rover Young Adventurers ‘kiddie course’ and also on the cross-country course. Vehicles displayed include the new Land Rover Discovery, which recently went on sale, the Land Rover Discovery Sport, the Range Rover, Range Rover Sport, Range Rover Evoque, and the all-new Range Rover Velar model coming to market this fall.

The week-long Championship event aligns with Land Rover North America’s long-term partnership as the Official Vehicle of the United States Equestrian Federation and the U.S. Land Rover Eventing Team.

To learn more about the USEA American Eventing Championships presented by Land Rover and Nutrena® please visit:


The USEA American Eventing Championships (AEC) presented by Land Rover and Nutrena® is the pinnacle of the sport for the national levels. Held annually, this event draws together the best competitors from across the country vying for national titles from the Beginner Novice through the Advanced level. This year’s AEC is being held at the Tryon International Equestrian Center in Mill Spring, N.C. August 30-September 3, 2017.

Renowned cross-country course designer of Great Britain’s four-star Land Rover Burghley Horse Trials, Captain Mark Phillips, has developed a variety of championship-caliber cross-country courses for all the levels of competition and has been a Land Rover Brand Ambassador for more than three decades.

The outstanding facilities of the TIEC, comprising of 12 all-weather rings, a covered arena, 1,200 stalls and nine on-site restaurants, will create an experience and atmosphere that rivals that of a global competition.

About Land Rover
Founded in 1948, Land Rover designs, engineers, and manufactures its vehicles in the United Kingdom. For almost 70 years the brand has built a reputation for providing its clientele with some of the most luxurious and capable vehicles in the world; whether driving through the heart of the city or traversing the countryside on- and off-road. Today’s Land Rover lineup includes the Discovery and Discovery Sport; Range Rover, Range Rover Sport, Range Rover Velar and Range Rover Evoque. Land Rover is fully engaged with sustainability initiatives and social concerns with continuous involvement in environmental and community programs. For more information, visit the official Land Rover website at

About Jaguar Land Rover
Jaguar Land Rover is the UK’s largest automotive manufacturer, built around two iconic British car brands: Land Rover, the world’s leading manufacturer of premium all-wheel-drive vehicles; and Jaguar, one of the world’s premier luxury sports sedan and sports car marques.

The company employs over 40,000 people globally, with 330 in the U.S. and supports around 275,000 more through our dealerships, suppliers and local businesses. Manufacturing is centered in the UK, with additional plants in China, Brazil, India and Slovakia.

At Jaguar Land Rover we are driven by a desire to create class-leading products that deliver great customer experiences. The largest investor in R&D in the UK manufacturing sector, we have invested £12 billion (USD$15.7 billion) in the last five years and in the current year alone will spend over £3.5 billion (USD$4.5 billion) on new product creation and capital expenditure. Last year Jaguar Land Rover sold over 583,000 vehicles in 136 countries, with nearly 80 percent of our vehicles produced in the UK being sold abroad.

About the Tryon International Equestrian Center
Tryon International Equestrian Center at Tryon Resort, host of the FEI World Equestrian Games Tryon 2018, is one of the world’s premier equestrian lifestyle destinations. From carousel to competition, the mission of Tryon Resort is to celebrate the magic of the horse, grow equestrian sport, and increase access to this majestic animal. With first-class facilities for hunter/jumper, dressage, and eventing competitions, the facility will soon accommodate all eight equestrian disciplines. Tryon Resort is a spring, summer and fall haven for equestrian competitors and enthusiasts, and a year-round destination for connoisseurs of diverse cuisine and shopping, lodging getaways, and family entertainment. Learn more at

Deb Sandford
Nat’l PR Comms & Events Manager
Jaguar Land Rover North America, LLC 949.510.0529
Carly Weilminster
Press Officer, Tryon 410.245.7441 
Leslie Mintz
Director of Media and Communications, USEA 703.779.0440
Category: Press Releases

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